Programs & Courses

MKTG 218 Marketing for Managers

Marketing strategies are the same regardless of whether a company sells a good or service. Learn the basics of the marketing process and marketing mix, as well as how to develop an effective marketing plan.

 

Module 1: Introduction to Marketing

Module 2: Ready, Set, Go!

Module 3: The Marketing Mix

Module 4: Creating and Implementing a Marketing Plan

Module 5: Building your Own Marketing Plan

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