MKTG 218 Marketing for Managers
Marketing strategies are the same regardless of whether a company sells a good or service. Learn the basics of the marketing process and marketing mix, as well as how to develop an effective marketing plan.
Module 1: Introduction to Marketing
Module 2: Ready, Set, Go!
Module 3: The Marketing Mix
Module 4: Creating and Implementing a Marketing Plan
Module 5: Building your Own Marketing Plan