Entrepreneurship for Trades – Marketing Skills for Trades

Entrepreneurship for Trades is a useful program for those who want to start their own business as well as those who want to make a name for themselves as self-starters and entrepreneurs in their own profession. Through this program, new entrepreneurs will develop the skills they need to turn their ideas, products, and services into tomorrow’s success stories with a comprehensive just-in-time business education.

Marketing Skills for Trades

Dates: September 25 to October 27, 2023
Delivery Method: Online classes with three live sessions. Live Online Sessions by instructor from 6pm-8:30pm (Sep 27, Oct 11, Oct 25)
Tuition: $280/course

Course Information

  • Understand the basics of Marketing for small businesses and startups.
    • Identifying and Understanding Buyers: Customer Discovery, Buyer Personas, and Buyer Journeys
    • The Marketer’s Toolkit: Brand, Storytelling, Data Analytics, Community
    • Marketing Mix and Integrated Marketing Communications
    • Sustainable business practices for Marketing
    • Marketing Controls

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