Entrepreneurship Microcredential – Marketing Skills

The Entrepreneurship Microcredential is a useful program for tradespeople and new entrepreneurs who want to start their own business as well as those who want to make a name for themselves as self-starters and entrepreneurs in their profession. Through this program, new entrepreneurs and tradespeople will develop the skills they need to turn their ideas, products, and services into tomorrow’s success stories with a comprehensive just-in-time business education.

Marketing Skills

Dates: March 4 to April 5, 2024
Delivery Method: Online classes with three live sessions. Live Online Sessions by instructor from 6pm-8:30pm (Mar 6, Mar 20, Apr 3)
Tuition: $280/course

Course Information

  • Understand the basics of Marketing for small businesses and startups.
    • Identifying and Understanding Buyers: Customer Discovery, Buyer Personas, and Buyer Journeys
    • The Marketer’s Toolkit: Brand, Storytelling, Data Analytics, Community
    • Marketing Mix and Integrated Marketing Communications
    • Sustainable business practices for Marketing
    • Marketing Controls

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